Privacy Policy

Introduction

1.1 first choice collection (www. firstchoicecollection) (“Company”,
“we”, “us” and “our”) respects the privacy of its users accessing its
website at www. firstchoicecollection.com (“Website”). For the purposes
of this privacy policy (“Privacy Policy”) and wherever the context so
requires “you”, “your”, “yourself”, “user” shall mean any natural or
legal person who accesses or uses the Website and in the event that a natural
person is representing a business entity, reference to such terms shall include
a reference to the business entity.

1.2 The Company has adopted this Privacy Policy, in
compliance with the provisions of applicable laws, to inform you of what
information we collect from you through the Website, how we collect the
information, how we may use it and the steps we take to protect it.

1.3 The Company has provided this Privacy Policy to
familiarise you with:

a). The type of data or information that you share with or
provide to Company and that Company collects from you;

b). The purpose for collection of such data or information
from you;

c). Company’s information security practices and policies;
and

d). Company’s policy on sharing or transferring your data or
information with third parties.

1.4 The capitalized words and expressions used in
this Privacy Policy and not defined herein but defined in the Information
Technology Act 2000 (“IT Act”) and the Information Technology (Reasonable
Security Practices and Procedures and Sensitive Personal Data or Information)
Rules, 2011 (“SPDI Rules”) will have the meanings assigned to them
thereunder.

1.5 Please note that usage of the term Personal
Information includes Sensitive Personal Data or Information (“SPDI”),
wherever appropriate and/or mandated under the IT Act and the SPDI Rules.

Collection of Information

2.1 The “Information” provided by you to Company or
collected from you by Company may consist of “Personal Information” and
“Non-Personal Information”.

2.2 Personal Information for the purposes of this
Privacy Policy shall include, but not be limited to:

a). Your user name along with your password;

b). Your name;

c). Your address;

d). Your telephone number;

e). Your e-mail address or other contact formation;

f). Your date of birth;

g). Your gender;

h). Information regarding your transactions on the Website,
(including sales or purchase history);

i). Your financial information such as bank account
information or credit card or debit card or other payment instrument details
including one-time password;

j). Internet protocol address;

k). Any other Information that you provide during your
registration process, if any, on the Website; or

l). [Identification code of your communication device which
you use to access the Website or otherwise deal with Company],

2.3 Such Personal Information may be collected in
various ways including during the course of you availing certain services
offered on the Website. Such instances include but are not limited to making an
online purchase, participating in any online survey or contest, communicating
with Company’s customer service by phone, email or otherwise or posting user
reviews on the items available on the Website.

2.4 We may receive Personal information about you
from third parties, such as social media services, commercially available
sources and business partners. If you access Website through a social media
service or connect a service on Website to a social media service, the
information we collect may include your user name associated with that social
media service, any information or content the social media service has the
right to share with us, such as your profile picture, email address or friends
list, and any information you have made public in connection with that social
media service. When you access the Website or otherwise deal with the Company
through social media services or when you connect any Website to social media
services, you are authorizing Company to collect, store, and use and retain
such information and content in accordance with this Privacy Policy

2.5 You represent that the Personal Information you
provide to us from time to time is and shall be correct, current and updated
and that you have all the rights, permissions and consents to provide such
information. Your providing the data/ information and the Company’s consequent
storage, collection, usage, transfer, access or processing of the same shall
not be in violation of any third -party agreement, laws, judgments, orders or
decrees.

Non-Personal Information:

2.6 Company may also collect information other than
Personal Information from you through the Website when you visit and / or use
the Website. Such information may be stored in server logs. This Non-Personal
Information would not assist Company to identify you personally. This
Non-Personal Information may include:

a). Your geographic location;

b). details of your telecom service provider or internet
service provider;

c). the type of browser (internet explorer, firefox, opera,
google chrome etc.);

d). the operating system of your system, device and the
Website you last visited before visiting the Website;

e). The duration of your stay on the Website is also stored
in the session along with the date and time of your access, Non-Personal
Information is collected through various ways such through the use of cookies.

Purpose and Usage of Personal Information

3.1 The Company does not disclose, transfer, trade,
rent or sell your Personal Information in any manner, except as specified
herein or if you express your consent towards the same.

3.2 Information provided by you is used only:

a). To facilitate your use of the Website;

b). To respond to your concerns, inquiries or address your
requests for information about the various services we offer;

c). To provide you with information about Company’s
services/products and send you information, materials and offers from the
Company;

d). To send you important information regarding the Website,
changes to Company’s terms of service and various policies and/or other
miscellaneous information;

e). To send you surveys and marketing communications that
the Company believes may be of interest to you;

f). To personalize your experience on our Website;

g). To complete and fulfill your purchase, if you purchase
any content or avail of any service from the Website, for example, to have your
payments processed, communicate with you regarding your purchase and provide
you with related customer service;

h). To administer product downloads;

i). To conduct internal reviews and data analysis for the
Website (e.g., to determine the number of visitors to specific pages within the
Website);

j). To improve the services, content and advertising on the
Website;

k). To protect the integrity of the Website; and

l). To comply with legal requirements and disclosures
provided under the laws of India.

3.3 Your Information will be kept confidential to the
maximum possible extent and in accordance with the provisions set out herein.

Cookies & Shared Objects

3.4 Cookies are alphanumeric identifiers that our
Website places onto your computer’s hard drive. Company may store temporary or
permanent ‘cookies’ on your computer. We may also use cookies and/or shared
objects to track and understand the traffic on our Website. Cookies identify
your computer so that we can recognize you the next time you visit us. We may
use cookies and/or shared objects to collect and store some information about
you, such as the name of the domain and host from which you access the internet,
the internet protocol address of the computer you are using, the date and time
you access our Website and the internet address of the Website from which you
linked directly to our Website. We use this information to better understand
our users and customize our site for users’ particular preferences. You can
erase or choose to block these cookies from your computer. You can configure
your computer’s browser to alert you when we attempt to send you a cookie with
an option to accept or refuse the cookie. If you have turned cookies off, you
may be prevented from using certain features of the Website.

Advertising

4.1 The Company uses some third parties to administer
a limited set of advertisements on our Website and portals. During this
process, none of your Personal Information is leaked. However, aggregate
profile information, such as user community, may be used in the selection of
advertising to make sure that it has relevance to the user. On some banner ads,
an embedded pixel may be present, and while it does not associate with a cookie
or other personal profile information, it may return session connection information
that allows advertisers to better determine how many individual users have
clicked on the ad banner. We do not disclose your Personal Information to third
parties for their marketing and advertising purposes.

Links to other third party sites

4.2 The Website may provide third party information
and links to other websites that are not affiliates of or operated or
controlled by the Company including but not limited to payment gateways or
social networking websites. The Company is not responsible for any form of
transmission, whatsoever, received by you from any third party website and
accordingly does not make any representations concerning the privacy practices
or other policies of such third party websites. Under no circumstances shall
the Company be deemed to control or guarantee the accuracy, integrity, or
quality of the information, data, text, software, sound, photographs, graphics,
videos, cookies, messages or other materials available on such websites. Any
user Information provided by you to such third party websites shall be governed
in accordance with the privacy policies of such websites and it is recommended
that you review the privacy policy of such websites prior to using such
websites.

Disclosure of Personal Information

4.3 We may disclose your Personal Information when
required to do so by law or regulation, or under any legal obligation or order
under law or in response to a request from a law enforcement or governmental
agency or judicial, quasi-judicial or any other statutory or constitutional
authority or to establish or exercise our legal rights or defend against legal
claims.

4.4 We may disclose your Personal Information to law
enforcement offices, third party rights owners, or others in the good faith
belief that such disclosure is reasonably necessary to: enforce our terms or
Privacy Policy; respond to claims that an advertisement, posting or other
content violates the rights of a third party; or protect the rights, property
or personal safety of our users or the general public.

Security Practices and Procedures

5.1 The security of your Information is very
important to the Company. We use reasonable security measures, at the minimum
those mandated under the applicable laws, to safeguard and protect your
Information. You accept the inherent security implications of providing privacy
to your Information shared with us and you will not hold us responsible for any
breach of security or the disclosure of Information unless we have been grossly
and willfully negligent.

5.2 We may enter into agreement with third parties
(in or outside of India) to store your Information. These third parties may
have their own security standards to safeguard your information or data and we
will on commercial reasonable basis require such third parties to adopt
reasonable security standards to safeguard your information or data.

5.3 Notwithstanding anything contained in this
Privacy Policy or elsewhere, we shall not be held responsible for any loss,
damage or misuse of your Information, if such loss, damage or misuse is
attributable to a Force Majeure Event. A “Force Majeure Event” shall mean any
event that is beyond our reasonable control and shall include, without
limitation, sabotage, fire, flood, explosion, acts of God, civil commotion,
strikes or industrial action of any kind, riots, insurrection, war, acts of
government, computer hacking, unauthorized access to computer data and storage
device, computer crashes, breach of security and encryption, etc.

5.4 In the event of any breach of your Personal
Information, the Company will, without unreasonable delay, notify you of it by
email or fax and take appropriate measures in compliance with the provisions of
applicable laws.

Miscellaneous

User Rights and Discretion

6.1 All Personal Information provided to the Company
by you have been voluntarily provided by you. You have the right to withdraw
your consent at any time in writing by sending an e-mail to us at fccofficials226@gmail.com,
in accordance with the terms of this Privacy Policy. However, please note that
withdrawal of consent will not be retrospective in nature and shall be
applicable prospectively. In case you do not provide your Personal Information
or consent for usage of your Personal Information or subsequently withdraw your
consent for usage of the Personal Information so collected, the Company
reserves the right to discontinue the services for which said Information was
sought.

6.2You can review, modify, add, correct or update
your Personal Information on a regular basis. When you update information, the
Company will keep a copy of the prior version for its records. However, we are
not responsible for the authenticity of the Personal Information provided by
you.

6.3 You agree and acknowledge that certain data or
information cannot be corrected or deleted or is prohibited to be deleted as
required under any applicable law, law enforcement requests or under any
judicial proceedings. In respect to such data or information, the
aforementioned rights will not be available.

6.4 The Company may, if you prefer, send direct
advertisement mailers to you at the address given by you. You have the option
to opt-out of this direct mailer by clicking at the unsubscribed link option
attached to e-mail.

Important Disclaimer

6.5 Although the Company provides full security and
secrecy to your Personal Information, we urge you to be careful with sharing of
your Personal Information with any third party claiming to be related to the
Company on separate emails/phone calls etc. The Company disclaims any and all
liabilities towards any such claims that have arisen due to your own negligence
or willful misconduct and the Company takes no responsibility of the same.

Change in Privacy Policy

6.6This Privacy Policy may be amended / updated from
time to time. Upon amending / updating the Privacy Policy, we will accordingly
amend the date above. We suggest that you regularly check this Privacy Policy
to apprise yourself of any updates. Your continued use of Website or provision
of data or information thereafter will imply your unconditional acceptance of
such updates to this Privacy Policy.

Changes in Constitution

6.7We and our affiliates may disclose or transfer
some or all of your Personal Information with another business entity should we
(or our assets) plan to merge with, or be acquired by that business entity, or
re-organization, amalgamation, restructuring of business. When such transaction
occurs, then the other business entity (or the new combined entity) will be
required to follow this Privacy Policy with respect to your Personal
Information.

Further Acknowledgements

6.8You hereby acknowledge and agree that this Privacy
Policy:

a). is clear and easily accessible and provide statements of
Company’s policies and practices with respective to the Information;

b). provides for the various types of personal or sensitive
personal data of information to be collected;

c). provides for the purposes of collection and usage of the
Information;

d) provides for disclosure of Information; and

e) provides for reasonable security practices and
procedures.

Grievance redressal

6.9 The Company respects your privacy and if you do
not want to receive any kind of communications from www.
firstchoicecollection.com or have any grievances to share, please report to:

fccofficials226@gmail.com